SETS is providing traffic management and event planning services for a key section of the Sports Boulevard project, one of Riyadh’s flagship Vision 2030 initiatives aimed at enhancing connectivity, active mobility, and quality of life across the city. The assignment focuses on developing construction traffic management and detour plans, as well as event traffic strategies for Sands Sports Park, ensuring safe and efficient mobility while accommodating visitor demand and supporting ongoing construction activities. SETS’ services include traffic data collection and analysis, traffic modeling and simulation, traffic impact assessments, event traffic planning, and the development of sustainable mobility solutions to support the successful delivery and operation of the project.